This topic has gone viral among Chinese netizens, an

d turned into a red-hot search item on Sina Weibo, China’s equivalent to Twitter.

The gross output value of the Chinese snack industry has reached 2.22 trill

ion yuan, according to a report released in December by the Circulation Industry Pro

motion Center, which is affiliated with the Ministry of Commerce.

Online e-commerce has accelerated the market penetration rate of snack food, cultivating and promoting purchasing habits of

customers, the report said, adding that snacks accounted for nearly 30 percent of the total online food sales.

A total of 15 tons of mahua (fried dough twists) and 10,769 pieces of subing (crispy cookies) sold out

in just four days. An 8-year-old snack company predicted its revenue would top 10 billion yuan this yea

r. All these have shown China’s snack industry is developing at an unprecedented speed.

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